How mobile-first redesign increased mobile conversion by 47% and international sales by 62%
Client
AestiHome
Services
Mobile UX Design,
E-commerce Optimization,
International Localization
Industries
E-commerce
Date
Q1 2025
Study the problem
At AestiHome, our mobile conversion rate was significantly lagging behind desktop (1.8% vs 3.2%). International customers faced even greater challenges with currency confusion, language barriers, and limited payment options leading to 73% cart abandonment on mobile. The old mobile experience treated international users as an afterthought. Currency was shown only in EUR, language switching was buried in settings, and the checkout process wasn't optimized for smaller screens. Customer support tickets revealed that 45% of mobile users couldn't complete purchases due to interface issues. My research with international users showed that trust and localization were the primary barriers. Users wanted to see prices in their currency, read reviews in their language, and have payment methods they recognize and trust.
The strategic approach
Design execution
A/B testing strategy
Design results
In this project, I learned that mobile e-commerce success depends on understanding cultural expectations and local user behaviors, not just responsive design. Great mobile experiences remove barriers between desire and purchase, especially for international customers who need extra confidence to buy from unfamiliar brands.
